As the creator of Click & Carry, Kim Meckwood is one of the many small business owners who are the backbone of America’s economy. She came up with the Click & Carry when she was lugging her groceries up several flights of stairs and knew that there had to be an easier way. And so, Click & Carry was born. It’s the first handle with comfortable gel padding that you can use to carry bags with your hands and also throw it over your shoulder for a hands-free carry. Did we mention its various multipurpose use from carrying groceries to sports gear?
Here are a few tips on how you can use a fresh idea to create a business of your own:
Fill a Need in the Marketplace– Kim saw a need for a simple cost-effective device that would allow you to carry bags without hurting your wrists or arms. Instead of being a damsel in distress, Kim saw an opportunity to create Click & Carry so that she could multi-task in a quick and easy fashion.
Love What You Do– Kim has mentioned before that she wanted to be her own boss after years of working for other companies. When you have a clear vision of your product and what you want to achieve in your company, it’s easy to do what you love. This doesn’t mean that things will always be easy, but being a true entrepreneur means that you take the roadblocks that come your way and continue to move forward. Persistence is the name of the game.
Get the Word Out– Being about to talk about your product wherever you go is a key aspect of being an entrepreneur. You need to not only use traditional media methods like television or web advertising, but also be active on social media to reach customers that now aggregate on those networks. Kim is a seasoned pro with such media appearances including spots on QVC’s In the Kitchen with David, Bethenny, I Want That, and Food Fortunes.
Help Others– Kim is the kind of person who will drop everything to help her friends and co-workers. This is also a reason why Kim loves to donate Click & Carry handles to Canine Companion, a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs at no charge to the recipient. How do these dogs use their Click & Carry handles? Click on the video below to see:
With Click & Carry handles on Amazon Prime, as well as Kim being a contender for the 5 Minute Pitch challenge, Kim is seeing her efforts to bring Click & Carry to the next level come to fruition. Onward and Upwards!